Introduction

One of the pillars of success and excellence of any business organization is determined through its ability to manage the sales scientifically and efficiently by wielding the tasks and activities assigned to such department down to achieving the organization goals. Presently and due to the enormous developments in the sales and communication channels, and the modern technology used in the process, a new duty has been assigned to the sales department for the sake of boosting the sales. As such the sales department has taken strategic dimensions from planning to implementation through a lot of the other supplementary activities.

The crucial role played by the sales department and the impacts of such role on the different organizational activities (productive, marketing, financing, … etc.) made this department assume distinguished positions within the interest of the top management of the organization. The reason behind such interest is being the sales the main source of revenues that finance the whole organizational activities against which the general budget of the organization will be determined.

Budgeting mainly relies on the stream of revenues expected to yield in the upcoming period of time. And since the basis of such revenues is the projection of the volume and value of sales, which means that the spend items on the different activities inside the organization is reliant on the sales projections in the same time, the activities of the sales department - through the geographic coverage and deployment of the sales points - contribute into securing what the consumer needs from the commodities and services in time of need, or those on demand per the specs needed, which would ensure satisfaction and loyalty to the organization and its products, and this is what constitutes the essence of the marketing efforts in the present time.