Introduction

In our quick-paced world that is plagued with heterogeneous variables, we would find many marketing communications services and methods that aim to search for new customers. The companies have to this end started most recently to use prospecting of all kinds, and to keep searching for prospects and due to the importance of such customer to the company, many companies have sought to retain customer, and this is because customer is considered to be the main source of profit to the company. Customer is even more decisive and essential for the survival of the companies and their existence on the business track.

The internal customer service represents a field of frenzied competition between the companies in the current century; whereas all such services and catering to the wants of customers are but for retaining customers and continuing the support of the company to stand out from the competitors.