Introduction

Many companies exert enormous efforts to achieve high financial gains from selling their products, and to this end they rely most of the time on the skills owned by the professional salesperson during the sales process, due to the fact that the sales consultant position requires direct interaction with the customers, which in turn requires building positive relations with the customers. Sales Consultant position needs special requirements, and effective communication capabilities and skills that would enable the sales consultant to serve customers in a good fashion.

Each organization seeking success and competitive edge should provide their customers with a better service than that provided by the competitors in order to obtain their highest satisfaction and loyalty as well. Catering to what the customer wants and needs, dealing positively with their complaints, providing them special prices and rates, smiling at their faces, and paying them respect and tribute will be considered part of the service that should be provided, and serving the customer surely means much more than this insofar as to meet the customer needs and wants, and aspirations and taking whatever is needed to serve his best interest