Building a Customer - Centered Organization

Introduction

Any organization seeks to evaluate and develop the circumstances of its services should be faced with a number of main questions; some of which are significant and lead to reconsider the services provided and reflect how far the recipient is satisfied with them in a way that it would verify whether their wants are addressed during their path in the organization as a customer, which would then help create a positive change resulting in the main objective, which is building a customer - centered organization.

Following are some of those critical questions:

  • Who are the customers?.
  • What should we deliver?
  • How should we deliver?
  • What are their needs?
  • How does the customer expect us to meet their needs?
  • What are the obstacles that prevent raising the level of the service provided to the customers?
  • How could the leaders know what should be done to guarantee providing excellent services?
  • We would answer these questions within the context of our training program.

    Outline

    • Choosing the opportunities necessary for using the power, influence, and influence for improving the service provided to the customers.
    • Focusing their efforts and the efforts of the front lines for attaining the outcomes essential to the customers.
    • Motivating the front lines to take the procedures that would help the raise the loyalty of the customers.
    • Learning the obstacles that prevent from raising the level of the service provided to the customers.
    • Familiarizing the leaders of what should be done to guarantee an excellent service to the customers.

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